I’ve spent years helping organisations scale with powerful digital tools, and I’ve seen first-hand how dependency on a few large vendors can limit flexibility, inflate costs, and leave people feeling stuck with no real choice.

For individuals and smaller businesses, these challenges are even harder to navigate — they often don’t have the time or expertise to find and evaluate alternatives, let alone make the switch.

I believe everyone should have the freedom to:

  • Choose tools that reflect their needs, not a vendor’s business model.

  • Keep control over their data and where it’s stored.

  • Spend less on unnecessary subscriptions and hidden costs.

This work is about creating clear options, reducing dependency, and making sure your technology supports your goals — not the other way around.

📍running this site on open tools, from open soil.